Start Your Business in 7 Days – Reviewed

My Mum kindly purchased this book for me as a gift, and she thought it would inspire me knowing that I am self employed… and she was right!!

James Caan is the Author of Start Your Business in 7 Days, which is a great book for prompting all the fundamental questions for making your business idea a reality. The concept of the book is based around a 7 day cycle, and throughout these 7 days James takes you through all the essentials, including:

  • underst anding if you are cut out to be an entrepreneur;
  • underst anding if your idea is really a viable business model;
  • underst anding how important it is to find out if there is a dem and for your product/service;
  • underst anding how important your costing’s are;
  • underst anding the importance of research and knowledge.

6 Questions to Kick Start Marketing in Your Business

Detailed below are 6 simple questions that you should ask yourself when thinking about starting to promote and advertise your product and services.

If you can I would advise that you get your team involved at this early stage. I’m certain that they will have some fantastic ideas and this will be a great way to get them involved in, and bought into, the marketing process.

FREE 20 Great Marketing Tips to Help Your Business Grow

Marketing is the single most important aspect of your business that will improve your success rate, improve results and keep it growing. It is vital that you have a few things in place to create new clients, retain the ones you have and remind people that you exist.

I have made available to you, for FREE, 20 great marketing ideas to help you to grow your small business, which I hope you find useful and thought provoking.

Taking the 5 forces further | Video

At the start of the year I put out a post about business environmental analysis, which provided an insight into some basic, although timeless strategies and tools, including ‘Porter’s 5-Forces’.

Michael Porter created the 5-Forces strategy about 30 years agao and it is still used widely today.

In this HBR article Michael Porter provides an insight into the application and implications of the strategy.