Facebook

Did you know that the most prominent emotion that people feel when they are browsing through their Facebook news feed is jealousy?

I’m sure you’ve felt it before, I certainly have.

It comes as a result of comparing yourself to others, which we all do.

However, we need to stop it because it’s damaging our mind set and our psyche.

What’s REALLY happening on Facebook?

Everyone seems to be having a great time don’t they?

When you are scrolling through Facebook you get the impression that everyone is having this great life that you seem to be missing out on.

New car, new TV, new kids, new clothes, new experiences, new tan, new home.

How come hardly anyone posts the mundane everyday boring stuff? Because it’s not that exciting. It’s not ‘news worthy’.

Most people post stuff on Facebook to express themselves, and what this new ’thing’ says about their lifestyle and choices.

It’s about them, not you. Please remember this simple and very important point.

You’ve got two solutions

You can take what I think is the best approach and celebrate this new experience with your Facebook friends and make them feel good about it. Comment on their updates and tell them that their new car looks amazing and that you can’t wait to get a spin. Tell them their new games console is the best and you can’t wait have a shot. Tell them their new nails look amazing and ask where they got them done.

Be a positive influence.

Or you can do the exact opposite, especially if the feelings you get are overwhelmingly negative and depressive. Delete the posts from your newsfeed, unfollow people and perhaps consider getting away from Facebook for a while…maybe forever. Close your laptop, switch off your devices and get out of the house for a while.

Don’t let yourself creep into the jealous and depressive nature of Facebook. I have witnessed first h and verbal negative comments as a result of a simple Facebook update, and it’s not healthy.

Facebook can be a wonderful place but it’s all about how you react to what goes on around you.

Your turn

  1. Have you ever felt jealous of others when scrolling through Facebook?
  2. How do you overcome Facebook jealousy?
  3. What’s the best way to share what’s going on in your life without coming across as if you are trying to show off?

Let me know by joining the conversation in the comments section below.

Don’t forget to be awesome!

Chris.

Possibly over a year ago now I used to send out a daily Lunch Time Question, or #LTQ, via twitter, not only to generate interaction, but to also get people thinking about their life and for a little bit of fun too. Sometimes the questions did not require an answer as such, but were there to prompt thought.

It has been a while since I did it and I have now decided to re-introduce the question on a Monday morning. I am re-br anding it as the  Monday Morning Motivator (or #MoMoMo2012) and I will send it out via my TwitterFacebook  and LinkedIn pages every Monday at 8:30am. It would be great to see you all get involved with the questions by RT’ing and commenting, etc.

The first question is going out on Monday 9th July. Here is a Twitter feed for the hashtag #MoMoMo2012 so you can review all the previous questions.

This blog has been bubbling away in the background for a few weeks/months and I have eventually found the time to put this out. Also, today I watched a video on Entrepreneur.com, which has encouraged me to get this out!

I agree with what Chris Brogan says and I see it a lot – business talking only about their business services and products with very little thought into how the business can interact with their customers. It is important to diversify your updates and posts, and tap into what you customers are talking about. Depending on what type of business you run, it may be difficult and time consuming to take time out to think creatively and create rich content in order find ways to interact with your audience…but it is worth it! … and there are so many other things to talk about!

What are the benefits of stimulating interaction and engagement?

A focussed Facebook campaign or strategy will (amongst other things): –

  • Generate more awareness of your business products and services
  • Increase your page ‘likes’ (which is used as an indication or measurement of success)
  • Strengthen relationships with your customers

Tips for engagement

Here are some tips and thoughts for you. Hopefully these basic ideas will kick start a thought process in your mind and help and encourage you to find something, non-core business related, to talk about on Facebook ( and other social media platforms).

Frequent updates
You can post up to 4 times per day without becoming overly spammy – depending on what you are talking about. If you space your updates out over the course of a day you will find that you will catch the majority of your audience. You will also start to find what time of day is best for interaction based on your insights. This will help you to concentrate your efforts and make the best use of your time.
Gather Feedback
You can use Facebook to gather feedback about your products and services. You can encourage people to leave comments on your Facebook page and you can also embed a Survey Monkey tab on your Facebook page, containing a survey for your customers to complete.
Special offers, competitions and ‘give-aways’
You can increase your presence on Facebook by find a way to incorporate a competition (or similar) with a Facebook activity. For example, getting your customers to share a post with their friends to be entered into a prize draw. 
Share local news
Talk about events and activities taking place in the local area. Promote your local town or village. This can be easy to do, as the information may be getting published by another source…so all you need to do is share it on Facebook.
Gather opinions & polling
You can use Facebook to gather opinions from your customers. Facebook also has the ‘Questions’ feature that allows you to ‘poll’ your customers. A great way of gathering opinions on anything, and it is also interactive.
Tips/How to guides
You can educate your guests and customers. For example, if you are a baker, make short videos on how to bake cakes; if you are a hair stylist make some short videos on how to put your hair up, or straighten your hair. 
Behind the scenes information
You can share pictures and videos from ‘behind the scenes’ in your business. There is a Facebook YouTube application that can be added to your page which will embed your YouTube channel on your page. There are also may other apps that you can use.
Trivia
Get some trivia going on your page. Again, you could use the Questions application for this purpose. You could do pretty much anything with your trivia.
Exclusive Facebook voucher codes
You can post voucher codes regularly on you Facebook page, that will be exclusive for Facebook ‘fans’ only. You could also incorporate this with a Facebook activity (e.g. liking the page, sharing a post).

There are many other things that you can be doing and I hope this has helped you to start thinking about how you change things up a little on your Facebook page.

I encourage comments, so please feel free to add your thoughts below.

Please email me if you would like to contact me privately.

Thanks,

Chris.