Marketing is the single most important aspect of your business that will improve your success rate, improve results and keep it growing. It is vital that you have a few things in place to create new clients, retain the ones you have and remind people that you exist.

I have made available to you, for FREE, 20 great marketing ideas to help you to grow your small business, which I hope you find useful and thought provoking.

Most of these ideas can be implemented without too much cost, and occasionally for free. Our advice would be to just get started on something right away; just pick one thing and get going. One of the most vital things that you must do is to build in a way to measure the performance of any marketing efforts, so you can measure the success of your campaigns (Return On Investment/ROI).

It is worth noting that your marketing efforts should be based on a foundation of good knowledge of your clients, which will help you market your products and services in the correct way. These 20 tips are mainly promotional activities, so it is key to underst and what your clients are most likely to react to.

Hopefully these 20 tips will inspire you to do something different and think of more great ideas.

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I  like anything that teaches us to think smartly and more creatively.

I l anded on these videos a few days ago and really liked them, so I thought I should put them all in one place and let the people I know enjoy them too.

You can watch them all 6 parts in around 15 minutes, so watch them while you are doing the dishes or eating breakfast or something like that.

I thought they were quite informative and succinct, what are your thoughts?

Leave your comments below, I am interested to know what you make of them.

Part 1 – A Valuable Argument
Part 2 – Broken Logic
Part 3 – The Man Who Was Made
Part 4 – Getting Personal
Part 5 – The Gambler’s Fallacy
Part 6 – A Precautionary Tale

Daniel Pink is the author of Drive: The Surprising Truth About What Motivates Us.

Forget everything you thought you knew about how to motivate people – at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.

I was gifted his book by a good friend, which was a great eye opener…thanks Christian!

There are two videos below that deliver the same message but I would watch both if you have time. It is very interesting to consider Motivation 2.0 and what we have been used to for many years. We all know that things are changing and we know in our hearts that something needs to change. Dan Pink makes it easier for us to underst and what truly motivates people… and FYI, it’s not money!

The building blocks that Dan Pink identifies: –

1. Autonomy – The urge to direct our own lives
2. Mastery – The desire to get better and better at something that matters
3. Purpose – The yearning to do what we do in the service of something larger than ourselves

I can personally relate to it all in a big way, as an employee and as a leader/manager.

Video 1: RSA Animate

You can view other RSA Animate videos via The RSA Website.

Video 2: Dan Pink at TED