October was a good month for reading for me. A mix of business and personal interest, and I finished my first book on Churchill! I find that I’m getting too distracted by books that I haven’t planned to read and I’ve also been buying a lot of books recently. I wanted to get to the end of the year having read a number of books on Churchill along with Einstein and DaVinci…but I haven’t made much progress in that area. I don’t want to set myself up to fail, but I’d like to make sure that between now and the end of 2020 I put some serious time into the lives of these interesting people.

Here’s what I read in October 2020 along with a short review…

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“It’s silly to try to escape other people’s faults. They are inescapable. Just try to escape your own.”

 – Marcus Aurelius

At some stage in your career, you will want to go beyond the technical aspect of your work. For me, the technical is content marketing. It’s a fast-changing industry, but I know that the difference between me and someone like me isn’t found in what we know. The difference is found in our ability to communicate – for me that’s teaching and coaching. 

If I want to get further and be better, I need to be a world-class communicator.

Developing your own self-awareness is perhaps the most crucial element for personal growth. It’s certainly been the most powerful and dramatic shift I’ve had in my life so far. 

In the past few years, I can count on one hand the number of industry-based books I’ve read, and I haven’t attended a single industry conference. That’s not to say there’s no value there, but at this stage of my learning, it’s clear that my growth is going to come from a different source. 

Think about your self-awareness like a dial on an old FM radio, just like your parents used to own. Over the past few years, I’ve been learning to dial my self-awareness into the right frequency. There’s a still a lot of noise, but there are more moments when I’m tuned into the right frequency and I feel a lot closer to it now that I ever have. 

So, with that in mind, here are the books that I recommend that you read, study and embrace as you go on your journey to developing your own self-awareness.

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