Blogging

Don’t think, write!

Are you afraid to publish your first blog article? Is that fear completely stopping you from writing or making the first step?

I know that you know enough to get started, but there’s something else stopping you.

Maybe it’s irrational fear, technology, over complication of the process, perfectionism, or thinking you can’t write.

Either way, I just want you to start, and the only barrier between you and writing your first word is a keyboard.

So my plea to you is to start writing today.

Don’t think, write!

Separate writing from publishing

A lot of people who would like to create content for their business are fixated on publishing, i.e. going live with every single piece of content they create, and this paralyses them from making a start.

I want you to know that you don’t have to publish everything you write. In fact, as you start to write more often, you’ll likely find that a lot of your writing doesn’t get published for one reason or another.

I don’t want you to pay any attention or think about the following things:

  • Keywords
  • Structure
  • Images
  • Publishing on social media
  • Sharing buttons
  • WordPress
  • Websites
  • Uploading
  • Aesthetics
  • Mobile responsive
  • Side bars
  • Subscription
  • RSS feeds

… and especially don’t think or care about what other people think.

Just forget about everything to do with the technical elements of content publication, and just write.

Simply put it all to one side, because it is not going to help you right now. Especially if you don’t have a single piece of content written. You can get around to all this technical stuff later, and there are plenty of people out there that can help you with it.

I want you to pretend that when you are writing, the door is closed and no one knows what you are doing.

Do it for yourself

The best thing you can do for you and your business right now is to quietly start writing. No one needs to know (well…you could email me and let me know), in fact, most people really don’t want to know – they don’t care.

So do it for yourself. Do it because you know it’s the right thing to do. Do it because you want to.

Trust me, you’ll really start to enjoy it.

Start today, start now!

Right now, for you, it’s all about writing.

If you want to improve and create great written content, you are going to have to start writing. It’s as simple as that.

Here’s the thing, everything starts in the written word. Every single piece of content I’ve created started as a written note in Evernote or my notebook.

Even video starts in the written on word as a script or a structure.

The sooner you start, the quicker you will get something out there. The more you write, the easier it will get and the better it will be.

Use an application like writingRitual.com for distraction free writing and without the worry of anyone reading what you write or if you ever publish it or not. It wil also help you get into the habit of writing 750 words per day.

Look at your schedule today – open up your diary.

Have you got a free hour today to open up your laptop, computer or note pad  and start writing? What about tonight? Early tomorrow morning? I know you can find an hour to make this happen, we all have pockets of time we can use if we really want to.

You and I both know that there’s only one person that can take this over the line for you… and that person is you.

Keep it simple, don’t put any unnecessary pressure on yourself, and get started!

… and most of all, have fun!

Don’t forget to be awesome!

Chris.

Possibly over a year ago now I used to send out a daily Lunch Time Question, or #LTQ, via twitter, not only to generate interaction, but to also get people thinking about their life and for a little bit of fun too. Sometimes the questions did not require an answer as such, but were there to prompt thought.

It has been a while since I did it and I have now decided to re-introduce the question on a Monday morning. I am re-br anding it as the  Monday Morning Motivator (or #MoMoMo2012) and I will send it out via my TwitterFacebook  and LinkedIn pages every Monday at 8:30am. It would be great to see you all get involved with the questions by RT’ing and commenting, etc.

The first question is going out on Monday 9th July. Here is a Twitter feed for the hashtag #MoMoMo2012 so you can review all the previous questions.

I have worked with a few clients now who have decided, for a number of reasons, to have their blog hosted on a different site as opposed to having their blog directly on their company website.

It is possible that there were good reasons for doing this in the first place, however I just want to quickly highlight the positive impact your blog will have upon your website if you integrate it, instead of having it hosted separately.

3 Reasons Why You Need To Have Your Blog On Your Website: –

Drive Traffic to Your Website
Your blog can be used to drive traffic directly to your website. Normal practice would be to send out a link to your blog posts via social media platforms, email and RSS. The link will then direct your readers to your blog, and if this is hosted on your website you can then encourage them to stay and browse other sections of your website including your services and products.
Keep Visitors on Your Website
Once your visitor has reached your blog, you can keep them there by having something else close by. This could either be a call to action (CTA), where your visitor might want to click through to buy your products/services, or more links to other interesting articles which will encourage visitors to read more and stay on your site for longer. You could also display an area for visitors to subscribe to your mailing list. Your visitors can also quickly navigate to other pages on your website – if the location of your navigation bar is clear and easy to get to.
Increase Search Engine Ranking
Search engines, such as Google, put weight upon changing content and the amount of traffic that visit your website. If your blog is generating traffic and you are putting out consistently good and new content, then having that on your website is much better than having it hosted with a different service provider. Your website can take full advantage of the traffic and changing content instead of your blogging service, increasing your overall website search ranking. Google loves unique and fresh content!

My recommendations

  • Get a WordPress site – it’s VERY easy to manage your blog content. – WordPress.org
  • Make sure your content is fresh, unique and helpful. Spend time thinking about what your audience would like to read and then get it out there. The more interesting and helpful the better!
  • Relevant and accurate content will add credibility to you and your business. It will also act as a marketing and PR tool and increase the likelihood of visitors doing business with you.
  • Blog consistently – decide how often and when you will publish blogs and then stick to the plan. Consistency is really important, not just for search engine ranking, but for your audience too!
  • Get an editor – get someone to proof read your blogs to make sure they make sense, read well and do not contain spelling or grammatical errors.
  • Make good use of Google Analytics to analyse what your visitors do when they are on your site. This will help you underst and what areas of your site are popular, how your visitors are entering and exiting your site and what they are doing while they are visiting. Important metrics are Page Views per Visit, Visit Duration, Traffic Sources, Entrance Key Words, Time on Page and Bounce Rate.
I hope this has been helpful for those deciding what to do about their blog.

 

As always, comments and feedback are welcomed.

 

Thanks for reading,

 

Chris.