Analysing the market your business operates in is crucial to ensure survival, competitive advantage and differentiation.
It is important to be able to recognise the soft signals in the environment through comprehensive and continuous analysis.
Effective organisational analysis will allow you to: –
- Scan and monitor the business environment;
- Keep the business flexible and adapt business to meet market needs and requirements;
- Make better strategic decisions;
- Underst and the environment your business operates in.