Hiya Chris!
Going to give this a try -
Why will someone do business with you and not your competitors?
Give them what they want at a reasonable price. Positive attitude.I have a friendly open manner.
Who are your market?
All age groups but mainly school age children via their parents, grandparents and families.
Where are your target market?
Schools. Newspapers. Social media. Newspapers. Radio.
What kind of message do you want to send to them?
Coach them in singing, technique, presentation, confidence building, widen their vocal and genre range. Teamwork. Assessments every 12 weeks ie showcase for family and friends. No winners all at different stages.
How will you deliver the message?
Schools. Newspapers. Social media. Newspapers. Radio.
How will you know it has been successful?
Pupils stay for a lot of years. Willingness to learn. Families are happy with their efforts. They bring along their friends. Confident enough to take part in productions at school and elsewhere.
Let me know what you think.
Best regards
Mary
Hiya Chris!
Going to give this a try -
Why will someone do business with you and not your competitors?
Give them what they want at a reasonable price. Positive attitude.I have a friendly open manner.
Who are your market?
All age groups but mainly school age children via their parents, grandparents and families.
Where are your target market?
Schools. Newspapers. Social media. Newspapers. Radio.
What kind of message do you want to send to them?
Coach them in singing, technique, presentation, confidence building, widen their vocal and genre range. Teamwork. Assessments every 12 weeks ie showcase for family and friends. No winners all at different stages.
How will you deliver the message?
Schools. Newspapers. Social media. Newspapers. Radio.
How will you know it has been successful?
Pupils stay for a lot of years. Willingness to learn. Families are happy with their efforts. They bring along their friends. Confident enough to take part in productions at school and elsewhere.
Let me know what you think.
Best regards
Mary
Hi Mary,
Thanks for getting involved!!
Did you find the exercise useful? Did you get any ideas about what else you could be doing to market your business?
Chris.
Hiya, Chris!
It was really helpful and I noticed I did repeat a few comments in two boxes.
While I’m typing this I am listening to a Scottish folk singer, performing to all the kids at the school over the wall (in their gym hall) There’s another opening. The kids are singing along to a few songs they know but in my honest opinion, the kids did not know a lot of the songs, non the less they applauded. The guy sang for over an hour and repeated, more than once, songs that they knew.
A great idea to go round schools but was it the headteachers idea?
Imagine what the kids would be like if it was a boy band singing live to them. A great way to build up a fan base.
Thanks
Mary
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